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Book Yourself Solid Illustrated: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Ha
Free PDF Book Yourself Solid Illustrated: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Ha
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A visual way to easily access the strategies and tactics in Book Yourself Solid
Learning new concepts is easier when you can see the solution. Book Yourself Solid Illustrated, a remarkable, one-of-a-kind work of art, transforms the�Book Yourself Solid system into a more compelling and easy-to-consume playbook for any business owner.
You won't find business school graphs or mind maps.�Instead, you'll find compelling, visual stories that reinvent old and tired business concepts, making Book Yourself Solid Illustrated a fun and playful book that you will revisit year after year as you get more clients than you can handle.
There isn't a business book on the market that can show you how to apply the strategies, techniques, and skills necessary to generate new leads, add more clients, and increase profits through visuals. Previously you could only read or listen to advice, now you can see it and get it faster.
This illustrated version is organized into four modules: your foundation, building trust and credibility, simple selling and perfect pricing, and the Book Yourself Solid 6 core self-promotion strategies.
- Reengineering the book�with visual strategist, Jocelyn Wallace, has given author Michael Port new ways of explaining and expanding his gold-standard material.
- Author Michael Port has been called a "marketing guru" by the Wall Street Journal and "an uncommonly honest author" by The Boston Globe, and wrote�Book Yourself Solid (in it's 2nd edition), Beyond Booked Solid,The Contrarian Effect which was selected as a 2008 top ten business book by Amazon.com and the 2008 #1 sales book of the year by 1-800-CEO-READ, and The New York Times�Bestseller,�The Think Big Manifesto.
- Author is one of the most popular business coaches in the world and headlines events all over the world.
Master the techniques in Book Yourself Solid Illustrated, and take your service business to the next level today.
For the first time ever you can have the Book Yourself Solid Mobile app. Install it on any device and the Book Yourself Solid System comes to life. Do all of 49 exercises from the new book on any device, including your desktop computer.�This thing rocks.
- Sales Rank: #103750 in Books
- Brand: Brand: Wiley
- Published on: 2013-04-01
- Original language: English
- Number of items: 1
- Dimensions: 10.00" h x 1.05" w x 6.98" l, 2.44 pounds
- Binding: Paperback
- 480 pages
- Used Book in Good Condition
From the Back Cover
"Michael and Jocelyn have performed magic! The first illustrated how-to marketing book where the visuals REALLY make the ideas clear as crystal. I hate sales books but I love this one. Port + pictures? I'm sold."
— DAN ROAM, author of The Back of the Napkin
"I loved Michael Port's Book Yourself Solid when it was first released, putting the ideas into action to grow my own business. Now with this infographic-laden edition, Michael makes learning the valuable concepts even easier! What are you waiting for?"
— DAVID MEERMAN SCOTT, author of The New Rules of Marketing and PR
"Lead generation and conversion is the heart of any marketing enterprise, and Michael Port's ingenious and practical system is among the best I've seen. "
— MICHAEL E. GERBER, founder and Chairman, E-Myth Worldwide, and author of The E-Myth Revisited
"This book brims with savvy advice and nearly overflows with practical, hands-on exercises. Michael Port is the guy to call if you're tired of thinking small."
— DANIEL H. PINK, author of A Whole New Mind
"Once again, Michael Port comes through with a generous, easy-to-access take on the key issues faced by anyone attempting to book more business."
— SETH GODIN, author of The Icarus Deception
- ESTABLISH CREDIBILITY.
- CREATE VISIBILITY.
- EXPAND INTO MORE MARKETS.
- GET YOUR MESSAGE OUT IN A BIG WAY.
- EARN HIGHER FEES.
- INCREASE YOUR CONFIDENCE.
- STAND OUT FROM THE CROWD.
- GET MORE CLIENTS.
About the Author
Michael Port (New Hope, PA) (www.michaelport.com>) has been called "an uncommonly honest author" by the Boston Globe and a "marketing guru" by the Wall Street Journal. Michael Port is the author of four bestselling books, including the first edition of Book Yourself Solid, Beyond Booked Solid, The Contrarian Effect, and the New York Times best-seller, The Think Big Manifesto.
A television personality, Michael can be seen regularly on cable and network TV. He receives the highest overall speaker ratings at conferences around the world and offers inspiring, collaborative, and results-oriented mentoring programs for small business success.
At the end of the day, his most significant accomplishment and responsibility is probably just like yours--the job of being a devoted parent, son, friend, and citizen. Michael speaks to companies and associations throughout the world on marketing and sales.
Jocelyn Wallace is founder of Red Eleven Group, LLC, a business strategy firm that helps entrepreneurial companies set their vision, create a plan that everyone understands, and go make it happen. Known and loved for her visual facilitation style, Jocelyn has a gift for pulling ideas from you and translating them visually onto large paper, whiteboards, or even your conference room windows!
A teacher-trainer at heart, Jocelyn uses visual thinking principles every day with her clients and has been a conference speaker on the topic at an international level. Jocelyn is founder of Red Eleven Group, LLC, a visual strategy firm that helps entrepreneurial companies set their vision, create a plan that everyone understands, and go make it happen. Known and loved for her visual facilitation style, Jocelyn has a gift for pulling ideas from you and translating them visually onto large paper, whiteboards or even your conference room windows! A teacher-trainer at heart, Jocelyn uses visual thinking principles everyday with her clients and has been a conference speaker on the topic at an international level.
Most helpful customer reviews
76 of 76 people found the following review helpful.
Who's Buying What You're Selling (aka: Reinventing Your Elevator Speech)
By T. Hamaker
Michael Port begins his book practically: "[T]here may be two simple reasons why you don't serve as many clients as you'd to today. You either don't know what to do to attract and secure more clients or you know what to do but you're not actually doing it" (p. xxvii).
In the pages that follow, he unpacks his "Booked Solid System" to which he ascribes the power to solve both of those stated problems.
Contrasting "old school" and "new school" marketing methods, he writes, "[Many] have come to believe that marketing and selling is pushy and self-centered and borders on sleazy ... You must never fall into the typical client-snagging mentality. If you do, you'll operate in a mentality of scarcity and shame as opposed to one of abundance and integrity" (p. xxix).
Questions to ask yourself:
How can I be fully self-expressed in my work to create meaning for me and those whom I serve?
How can I work only in the areas of my greatest strengths and talents so that I can shine?
How many relationships with people of purpose did I make and deepen?
How can I better listen to and serve my ideal clients?
How can I wow people with substance?
How can I overdeliver on my promises to my clients?
How can I cooperate with other professionals to create more abundance?
Port's claim is a large one: "If you keep asking yourself these questions, if you set a solid foundation for your business, build trust and credibility within your marketplace, and use the seven core self-promotion strategies [offered later in the book], you'll be booked solid in no time" (p. xxx).
His layout of information consists of 3 modules: Your Foundation, Building Trust and Credibility, and The Seven Core Self-Promotion Strategies.
Each of the modules has something worthy to note, but I found module 1 to be the most informative and helpful - especially chapter 2: "Why People Buy What You're Selling."
He counsels, "Marketing and sales isn't about trying to convince, coerce, or manipulate people into buying your services. It's about putting yourself out in front of, and offering your services to, those whom you are meant to serve - people already looking for your services" (p. 17).
Those who are already looking for your services are those who should make up your target market. It's in this section where Port shines. He says, "Your target market's urgent needs [the things they would like to move away from] and compelling desires [the things that they would like to move toward] prompt them to go in search of you and your services ... You must offer what your potential clients want to buy, not you want to sell or think they should want to buy" (p. 22).
What will cause someone to purchase the service that you are selling?
" [I]f your potential clients are going to purchase your service and products, they must see them as investable opportunities; they must feel that the return they receive is greater than the investment they made.
... This return will come in different forms, depending on what you offer, but the return is almost always financial or [24] emotional.
... Rather than talking about what you do, focus instead on clear, specific, and detailed solutions that solve your clients' problems" (pp. 23-24).
The next biggest issue that Port addresses is how we talk about what we do - commonly referred to as "The Elevator Speech." This is important because, in Port's words, "A primary reason that many service professionals fail to build thriving businesses is that they struggle to articulate - in a clear and compelling way - exactly what solutions and benefits they offer" (p. 47). Port offers guidance and examples for a long version, a mid-length version, and a short version by mixing and matching your answers to some exercises that you've already worked through. Those exercises include: Summarizing your target market in one sentence, identifying the three most critical problems faced by that market, telling how you solve these problems (the more unique the better), mentioning the most dramatic ("Wow!") results that your clients have experienced, and including the benefits your clients receive" (see p. 51).
This wisdom alone is worth the price of the book. The rest is just bonus as far as I'm concerned!
105 of 110 people found the following review helpful.
Is this book worth $30?
By A. Traub
Is this book worth $30? That's really the only question that you're asking and the reason you're reading the reviews. You're trying to eliminate risk. I get it. I read reviews and trust them more than anything when making a buying decision. So is it worth $30? The difference between that question with most books I buy and this one is that this book is about 3X what I usually spend on a book. Amazon has trained me that books cost $10, great ones cost $13. So how good does a book need to be to cost $30? Really good. The content has to be good an the book itself has to be materially solid.
I read Michael Port's original version of Book Yourself Solid several years ago when it first came out and it was a difficult book to read. It was difficult becasue it wasn't a "quick read" or "an inspiring message". BYS was about how to get more business so it had strategy, logic and lists of things I could do to book myself solid. It was more textbook than feel good story so while I did enjoy it immensely it frankly was a lot of work to go through. It's a lot of work to actually do what Michael Port teaches. It also works.
Port's books are hard to read for one reason alone. They will remind you of the truth that you aren't living. They will remind you that there are things you should be doing but probably aren't. He will teach you practical four step processes to follow when you sell that if followed will work. They'll work by either aligning you with who you should work with or separating you from the people you shouldn't work with. Port actually coined the phrase "red velvet rope policy" that teaches us to make clients feel like they're getting something special when they work with us. Because he coined the phrase naturally his book does a spectacular job of teaching you how to actually implement such a policy. That alone has changed my business and of course...is worth $30!
So why $30 for a book?
I included a picture of the book on top of my Macbook Pro 13-inch laptop so you can see how big it is. It's not easy to carry around and it can actually be hard to read because of its size. The pages are thick, the colors are vibrant and the overal quality of the book warrants a $30 price tag. My biggest complaint about the book is that there should be a $40 or $50 version. The binding on books this size can't handle that many pages so inevitably the binding will decide to crack at a specific place making it difficult to turn some pages. My hope is that they'll release a hard copy version of the book with different binding that isn't dependent on glue alone so that it doesn't crack. Is the book still worth $30? Yup.
This book is worth $30 unless your business sucks. If you paid $30 for your lunch and ate by yourself then I think you'd be hard pressed justifying that lunch brought you $30 in value. But if you spend $30 on lunch and ate with Michael Port would that be worth it? What if at the end of lunch he gave you a book that helped you double your income in the next 12 months while helping you work with clients you want to work with? Would that lunch be worth $30? Damn right it would.
The last but most dominant reason that this book is worth $30 is Jocelyn Wallace. Who's that? She's the reason this book exists. As Port explains in an interview with Jonathan Fields during one of Fields' Good Life Project interviews, Port met Wallace at an event and they decided they needed to work with each other. She's the artist that makes this book worth $30. It's very likely that I'll buy another copy of this book, remove several of the pages and frame them in my office. Wallace's work isn't abstract or strange. Her work is most certainly art but it's also incredibily effective at communicating the messages Port is trying to teach us. If a picture is worth 1,000 words then this is a ridiculously long book. There are a TON of pictures in this book. Entire pages are full of the four steps Port talks about on the prior page. I find myself studying the pictures much as I do the words Port wrote. Even now as I type this I'm thinking of images in the book. They WILL help make Port's teachings become ingrained in your mind. They're a beautiful study guide built right into the book.
The main problem I have with this book, (other than the binding) is that it really isn't fun to read yet. It reminds me of when I read the original BYS book by Port. It reminds me of the things I need to do in my business to get my crap together and work with the people I want to work with (without apologizing for it). It's not a "fun" read but it is an exciting read. I read about 10 pages a sitting and then I go back into my business and make changes. It's that practical. Practical isn't fun but it's exciting to know that I'm changing the foundation of how I build my business.
This is a long review because this is a $30 book and it had better be a good book if it's $30. It is a good book and it is worth $30 in my opinion. I didn't originally buy this book because of the $30 price tag but then I saw one in person and was so impressed by its size and quality that I pulled the trigger. I'm glad I did. It's the best $30 I've spent on my business in a long time. (FYI - I did not get a free copy of his book. I paid for it. I know many Amazon reviews are written by people who get free books and frankly I just don't trust reviews as much when you haven't handed over your hard earned dollars for it.)
Thx for a great book Michael and Jocelyn. Where do I buy the $60 hard back version?
68 of 70 people found the following review helpful.
Dont buy the Kindle Edition
By Thabani
The kindle edition is a waste of time. It is unreadable and there are sections where there are several blank pages. Get the print edition and don't even think about buying the ebook version
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