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Today, no one is, nor can be, an expert in everything. In every challenge, it is easy to feel that you don't know enough to keep up with the accelerating pace of change inside our organisations, let alone the world outside. Start with the assumption that somebody somewhere has already done what you are trying to do. How can you find out whom, and learn from them? Learning to Fly shows exactly how to put knowledge management theory into practice, sharing the tools used and the experience and insights gained by two leading practitioners.
Completely updated for the second edition, Learning to Fly shares the authors’ experiences from BP and other leading knowledge organisations.and incorporates new material on implementation and best practice, including free online resources.
"Chris Collison and Geoff Parcell show how new ideas and tools are making working and learning inseparable."
—Peter Senge
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- Sales Rank: #453113 in Books
- Published on: 2004-12-27
- Original language: English
- Number of items: 1
- Dimensions: 9.20" h x 1.00" w x 6.20" l, 1.22 pounds
- Binding: Paperback
- 332 pages
Review
"the authors and publishers have done and excellent job...this is a very good, practical book, and an excellent read." (Knowledge Management, July 2001) "the author makes a compelling case." (Modern Management, August 2001) "...easily readable and practical introduction to the subject..." (Professional Marketing, November 2001)
From the Inside Flap
Deliver more, and do it with fewer resources.
Isn't that the productivity challenge that everyone in business is facing today? A key way to achieve this is by sharing know-how. That is, by using and adapting what someone else has already learned. Many people know instinctively they should be doing this, but struggle to know how to get started.
Today, no one is, nor can be, an expert in everything. In every challenge, it is easy to feel that you don’t know enough to keep up with the accelerating pace of change inside your organization, let alone the world outside. Start with the assumption that somebody somewhere has already done what you are trying to do. How can you find out whom, and learn from them?
This significantly updated and enhanced edition of Learning to Fly shows exactly how to put knowledge management theory into practice, sharing the tools and insights of two leading practitioners. In Learning to Fly Chris Collison and Geoff Parcell share their experiences from a wide range of the world's leading and learning knowledge management organizations. It is a practical, pragmatic workbook packed with hints and tips to help managers put knowledge management into action immediately. This edition also comes with a supporting CD-Rom with many useful and intelligent interactive tools for the budding knowledge manager.
From the Back Cover
"The first generation of knowledge management has come and gone. The second� generation which promises both deeper insights and greater impact, will be less about data and more about the social nature of knowledge, less about ‘capture and retrieval’ and more about innovating and sharing, and ultimately more about know-how rather than know about - the only knowledge that matters in any pragmatic institution. Chris Collison and Geoff Parcell show how new ideas and tools are making working and learning inseparable."
—Peter Senge, Senior Lecturer, MIT and Chair, SOL (Society for Organizational Learning)
"This book leads the way in communicating the purpose and practice of knowledge management. It offers clear and straightforward answers to the 'why? what? and how?' Chris Collison and Geoff Parcell are immensely practical in their approach to KM, yet manage to communicate a clear vision of 'the big picture' of how an integrated approach can impact business performance."
—Dr Christine van Winkelen, Director, Henley Knowledge Management Forum
"Collison and Parcell compellingly demonstrate how the combination of sharing behaviors, smart processes and enabling technology have made BP a world leader in knowledge management."
—Steve Ballmer, President and Chief Executive Officer, Microsoft Corporation
"This book goes beyond providing practical techniques for sharing knowledge. It provides a participatory approach to learning. People take responsibility and solve their own problems, by learning from others. It has caused us to rethink our whole approach to capacity building."
—Marcel Boisard, Executive Director, The United Nations Institute for Training and Research
"With distinctive clarity and simplicity, Learning to Fly combines real practice with rich experience to meet the need to leverage knowhow in a network-centric world. The authors have codified a set of proven tools and processes for teams and organizations to learn before, during and after, in order to dramatically improve their performance."
—Kent Greenes, Chief Knowledge Officer, SAIC
"Here’s what we have been waiting for - a practical way to apply knowledge management for immediate and identifiable business success. The authors have extensive experience in doing that and we should listen to them carefully. Just in time too, as the challenges of the future - wireless Internet, e-Business, continuing mergers, de-mergers and globalization - demand that we get on with the business of KM. This book makes it possible.
Well done, guys."
—Col. Ed Guthrie, US Army (retd.)
"There are very few knowledge management books written by actual practitioners and this is one of them. BP has led the charge in KM and these authors were there. A fine place to start one’s KM education!"
—Larry Prusak, Executive Director, IBM Institute for Knowledge Management
"Chris Collison and Geoff Parcell provide a thoughtful and action oriented guide to knowledge management. It should be required reading for both students, practitioners and, perhaps most important, for those executives that have to deliver on the promise of leveraging knowledge assets as a mechanism for gaining competitive advantage."
—Dr. John C. Henderson, The Richard C. Shipley Professor of Management, Boston University
Most helpful customer reviews
11 of 11 people found the following review helpful.
Learning to Fly soars among KM books
By Claudia Earle
What enables a company to soar in the midst of mergers, reorganisations and technology change? In their book, Learning to Fly, BP Consultants, Chris Collison and Geoff Parcell, share their secret for delivering more with less and positioning the company for future success. What's more important than the company's size, holdings or product lines? It is the use of Knowledge Management (KM) to adapt what others have already learned and dynamically capture and share the explicit and tacit knowledge of your work force as it evolves.
Learning to Fly is both a reference book and a blueprint. Part One: Overview sets the context for and defines knowledge management.
Part Two: Tools and Techniques describes six very useful tools for managing knowledge. I found their inclusion of real-life examples like BP's "Connect" project tremendously helpful in understanding what is involved in building buy-in for a searchable intranet knowledge directory through which all staff can search for people with relevant knowledge and experience.
In Part Three: Today and Tomorrow, the authors share practical advice about embedding knowledge management in the organisation. Appendices guide the reader to resources for inspiration, people and technology. Internet style pages enable easy navigation through and between chapters.
The book has received critical acclaim from a number of industry leaders. It will undoubtedly be received by those of us in the trenches with the same enthusiasm!
6 of 6 people found the following review helpful.
Making sense of knowledge work
By Denham Grey
Collison & Parcell have put together a very down to earth approach to knowledge management. I liked their simple wisdom:
1) talk to people with the T-shirt: been there, done that
2) learn, learn, learn: before, during and after
3) cultivate a community: for tacit transfer and to keep the repository alive and fresh
4) establish a network: to gather news and keep yourself aware
Way too may KM projects chase content, without community, technology without a strategy and compile best practices with no way to validate and refresh. Chris and Geoff have the right spirit and advice when it comes to starting - jump right in and avoid the gradual immersion, ask some key questions, "What are your critical issues?" listen deeply and go with the flow!. Readers will find their people centric views and emphasis on learning, a refreshing and effective way to make sense of knowledge.work.
In particular, I found their book easy to navigate, clearly organized and easy to absorb in small chunks - there is a deep lesson there for any aspiring knowledge manager. They certainly hit the high spots in my book: yellowpages so you can find people that know, communities of practice for continuous learning, practices for testing and validating captured content to avoid GIGO (garbage in garbage out) and strategies to embed knowledge in role structures, processes and company lore.
A key aspect of learning to fly is the use personal and 3rd party stories to convey meaning and change mindsets. This helps to center the prescriptive aspects and changes the tone from a fieldbook to a readable engaging text. Learning to fly is a handy way to get your KM projects up and away, showing clearly the sky is the limit when we really start to work with our knowledge.
5 of 5 people found the following review helpful.
Immediately Useful!
By Jo Brennan
As a Knowledge Manager for a large organisation I come across a lot of books in the field. This has been one of the most helpful and practical KM books that I have seen for some time. We have been able to immediately utilise the advice from the authors to suit our situation.
We are just starting out with an implementation of a "corporate yellow pages". We have used references from the book to get signoff for the approach that we wanted to take (ie. a more casual approach rather than a HR-like listing), stolen ideas re the implementation!! and got fantastic support from the authors online. They do reply to your email! We are now well on track with the project, have high levels of buy-in across the organisation from Managing Director down and are keeping it simeple and therefore inside time and budget.
The book is well written with a good scattering of English humour to keep you interested! Highly recommended.
See all 23 customer reviews...
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